SULÉY ERA Content Marketing Campaign, or CMC, is an innovative and unique system, a part of our implementation of our proprietary I.S.E.E. Experience marketing paradigm. It is designed as a more efficient and consumer-friendly alternative to invasive advertising practices that block valuable content in digital media and require the collection of user’s personal data in order to produce results.
On the contrary, a content-driven marketing campaign leverages compelling, valuable storytelling to engage audiences, build trust, and drive conversions across digital, social, and traditional media platforms. It raises brand awareness, triggers positive emotional reactions to the story, messages, and imaging, incentivizes curiosity to learn more about the product, and stimulates sales.
We offer a comprehensive set of customized Content Marketing Campaign (CMC) packages tailored to our clients’ needs and budgets. They include specially designed product article layouts with direct links to e-commerce pages, order forms, requests for quotations, and other sales closing portals and pages, which makes conversion faster and more efficient.
The upgraded CMC packages may include targeted social media distribution, creative content creation from social media posts through professional video and photography production, copywriting, model scouting, influencer endorsements, and even traditional printed mediums, event marketing, promotions, and much more.