BizTalk 2020 Series: Issues. Changes. Solutions. Part 3.
Transcript of video blog Ep 3. 4th Industrial Revolution. How it affects our lives. 

Written by Yuliya Suleymanova,
Ed.D. Candidate & Researcher, SULÉY Group Co-Founder.

In our Episode 2 we highlighted the most critical, most important issues and problems of this year, and now it is time to talk more about some historic and scaled perspectives of today's situation. So, what is the 4th Industrial Revolution, and what it has to do with COVID-19 or economic and social problems? Why is it relevant, and why should we even learn about it?

BizTalk 2020 Series: Issues. Changes. Solutions. Part 2.
Transcript of video blog Ep 2. Deeper View. 

Written by Yuliya Suleymanova,
Ed.D. Candidate & Researcher, SULÉY Group Co-Founder.

In this episode, we will dive deeper into the most critical problems of this dramatic year. We will analyze the causes and discuss possible solutions. The view angle that I am going to make is not one of a political or technical opinion, but is through the lens of human behavior, decision-making process, and social perspective. 

BizTalk 2020 Series: Issues. Changes. Solutions. Part 1.
Transcript of video blog Ep 1. Intro to New Series. 

Written by Yuliya Suleymanova,
Ed.D. Candidate & Researcher, SULÉY Group Co-Founder.

Hello all, for those who doesn’t know me yet, I am Yuliya Suleymanova (and now you know). I wear many hats. I am a college professor of marketing and branding, I am currently working on my doctorate degree of Doctor of Education in Leadership, and I am a co-founder and a chair of an innovative startup company Suléy Group. I am a public speaker and an author. I am also a creative director, a producer, a mentor, a beauty pageant judge… did I miss something else?

SULÉY UNIVERSITY.
SULÉY BizTalk 2020 Series: Issues. Changes. Solutions.

Episode 3. Problems of 2020. 4th Industrial Revolution. How it affects our lives.

Presented by Yuliya Suleymanova,
Ed.D. Candidate & Researcher, SULÉY Group Co-Founder.

SULÉY UNIVERSITY.
SULÉY BizTalk 2020 Series: Issues. Changes. Solutions.

Episode 2. Problems of 2020. Deeper view. Causes and possible solutions. 

Presented by Yuliya Suleymanova,
Ed.D. Candidate & Researcher, SULÉY Group Co-Founder.

SULÉY UNIVERSITY.
SULÉY BizTalk 2020 Series: Issues. Changes. Solutions.

Episode 1. Intro To New Series 

Presented by Yuliya Suleymanova,
Ed.D. Candidate & Researcher, SULÉY Group Co-Founder.

SULÉY UNIVERSITY. SULÉY BRAND TALK SERIES.
Unveiling secrets of legendary brands' strategies through theoretical and practical notions.

SULÉY BRAND TALK Series #2 "Art Infusion"

Presented by Yuliya Suleymanova,
Ed.D. Candidate & Researcher, SULÉY Group Co-Founder.

SULÉY UNIVERSITY. SULÉY BRAND TALK SERIES.
Unveiling secrets of legendary brands' strategies through theoretical and practical notions.

SULÉY BRAND TALK Series #1 "Assembling Charisma thru Art and Magic"

Presented by Yuliya Suleymanova,
Ed.D. Candidate & Researcher, SULÉY Group Co-Founder.

Consistent and constant monitoring of a luxury brand equity is a salient priority for marketers. Marketing Science Institute defines brand equity as "the set of associations and behaviors on part of the brand's customers, channel members, and Parent Corporation that permits the brand to earn greater volume or greater margins than it could without the brand name and that gives the brand a strong, sustainable, and differentiated advantage over competitors (Çerri,  2012). Positive consumer associates and behaviors toward a luxury brand can be achieved through effective application of social media or/and advertising.

What is luxury? Can a fashion luxury brand influence consumer decision-making process in choosing a brand? Why a brand image congruency is vital for a brand successful longevity on a luxury fashion market?  These questions I will attempt to research in this paper, or at least try to evoke some rational assumptions on these salient questions for marketers in the fashion brand management field.