Thursday, 10 December 2020 11:59


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Unveiling secrets of legendary brands' strategies through theoretical and practical notions.

SULÉY BRAND TALK Series #1 "Assembling Charisma thru Art and Magic"

Presented by Yuliya Suleymanova,
Ed.D. Candidate & Researcher, SULÉY Group Co-Founder.

The Talk will explore a notion on Assembling Charisma through Art and Magic in regard to the Luxury Retail. There is a definite distinction between Luxury retail strategy and other retail strategies, and distinctive formulations of product, price, distribution, and appeals to customer distinction are not the key. Instead, the legitimacy of a charismatic creative director is what increasingly stands or falls a brand on. The director offers an aesthetic brand ideology. Luxury retail draws on the principles of art and magic to assemble the charismatic persona of the creative director and to transfer his/her aesthetic ideology to the brand.

We will demonstrate some implications for marketing in which the charisma of a key personage is at stake.

Yuliya Suleymanova

Twitter & Instagram: @YuliyaSuley

SULEY Group Facebook:
Suleygroup Twitter: @SuleyGroup
SULEY ERA Facebook:
Suleyera Twitter & Instagram: @SuleyEra
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The video is shot by Matthew James Pew, Cinematographer
The video is edited by Shiva Vallabha of Nihira Studios:

Read 715 times Last modified on Monday, 14 December 2020 11:05
Yuliya Suleymanova

Yuliya Suleymanova is a Doctor of Education in Leadership Candidate and Researcher. She is an accomplished college professor with 18 years of instructional experience, teaching Psychology at the Kamchatka State Teachers’ University in Russia, at the School of Fashion Marketing & Design at the Art Institute of Seattle for 12 years, and now at the Year Up program at the Seattle Central College where she leads Business Technology Management Classes.


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