Traditional industries are organized by "vertical" or "horizontal" markets, whereas "verticals" are specialized on a specific niche product or service, targeting customers within the same industry or even an industrial niche. Businesses specialized in "horizontal" markets are focused not on a specific industry but targeted demographics, on a specific group of consumers defined by certain criteria, and offering them various products and services based on their specific needs.  

Both types of businesses, however, are organized in a linear model. That means that a business is placed in a specific position within the supply chain.

Most common example of that is a consumer product chain:

Designer > Manufacturer > Distributor > Retailer > Consumer. 

Unlike traditional Linear business models, Interconnected Socio-Economic Environment (I.S.E.E.) is organized in the Omni-Dimensional Relations paradigm. Instead of focusing on a specific niche product or a specific group of people, I.S.E.E. is designed for all people, where people are in the center of everything that is happening around: events, opportunities, new impressions, and experiences.

In I.S.E.E., people are in charge of their lives and activities and are not treated as simply "target audience" or "users."   

Marketplaces, Media, Culture, Creative and Entertainment Outlets, Technology and Education are all deeply integrated with and around a new generation of Social Media Platforms with two main goals: unite people around communities and provide them the tools and opportunities to express themselves, build networks, promote their businesses and talents, and to connect with like-minded individuals.